From the Pulse plan
Put the steps of your purchase or enquiry in a row and see how many visitors make it to the next one — and where the others went instead. From a page, a URL pattern or an event, also from your server.
What it is for
One number for every step shows where the most visitors give up — the place where a change brings the most.
Not only how many left, but where to: back to the products, to the pricing, or away from the site.
The same funnel by channel and device tells whether the problem is a campaign, phones or the page itself.
How it works
Two to eight steps — a page, a pattern with * or an event — closed or open, optionally directly one after another. Each step shows how many continued and how many left.
The conversions of the site and the visitor’s path from a pageview to a goal sit one section away, with the same period and filters.
Screenshots of the Visitics dashboard with demo data.
In detail
A step is a page by its exact path, a group of pages with * (such as /products/*/) or an event: a click on a key button, a submitted form or an order sent by your server. Two to eight steps make a funnel. A closed funnel counts only visits that started at the first step, an open one lets visitors enter at any step.
A funnel follows one visit. Because the fingerprint changes every day, a purchase decided over several days shows as separate visits — the price of measuring without cookies, and the reason a funnel never follows a person across days.
For every step Visitics keeps where the visitors who did not continue went instead and how long the step took, as a histogram: the median is exact to the minute. Every step is also counted by channel and device.
Every finished day is processed once at night and kept as a summary; only today is computed from the raw events. With a million events in 30 days a funnel opens in about a tenth of a second, and a new funnel fills the last 30 days at once.
Everything it does
Privacy
Plans
The values come straight from the price list. Every new organization tries Aura free for 14 days, without a payment card.
| Novafree for good | Pulse€9 a month | Aura€29 a month | Luna€79 a month | |
|---|---|---|---|---|
| Funnels | Not in this plan | 3 | 20 | Unlimited |
| History | 1 month | 6 months | 12 months | 24 months |
| Start free | Choose Pulse | Choose Aura | Choose Luna |
Questions
A page by its path (/checkout/), a pattern of pages (/products/*/) or an event — a click on a key button, a sent form or an order from your server.
A funnel follows one visit within a day, because the fingerprint of a visitor changes daily. A purchase decided over several days shows as separate visits.
Yes, as far back as the raw records of visits go (30 days): a new funnel shows those days at once, and from then on every day is kept for the history of your plan.
It depends on the plan — see the table above. Funnels are not part of the free Nova plan.
Yes. An event sent from your server — through the API or the order event of the shop plugins — can be a step like any other, so orders count even when a script in the browser is blocked.
A closed funnel counts only visits that started at its first step, and “directly one after another” drops visits with another page in between. An open funnel without that option is the widest view.
Goes well with
One line of code and the first data within seconds. Aura free for 14 days, then Nova for good — no payment card.