Free in Nova and every plan
Every number that matters on one screen: visitors, sources, UTM campaigns, content groups and conversions, compared with the period before. Nothing is stored in the visitor’s browser, no IP address is kept and the data stays in the European Union.
What it is for
A visit is counted with a fingerprint that changes every day, not with a cookie. Nothing is stored in the visitor’s browser.
Eight sections instead of hundreds of reports: what happened, where visitors came from and what they did — readable without training.
Content groups such as /products/*/ turn the dashboard into a report per product, service or article. One click narrows everything to one item.
How it works
Visitors, pageviews, engagement, key steps and conversions with the change against the period before, the traffic by day, the visitors right now and the channels.
Search engines, direct visits, social networks, links, e-mail, paid ads and AI assistants such as ChatGPT — down to sources, referring sites and UTM campaigns.
Key steps and goals from clicks, page rules or your server, and the path of visitors from a pageview to a goal with the drop between the steps.
Screenshots of the Visitics dashboard with demo data.
In detail
Each request gets a fingerprint: an HMAC of the site, the IP address and the browser signature, keyed with a random salt that changes every day. Only the first 8 bytes are stored and the salt of the day before is deleted, so a fingerprint can neither be traced back to an IP address nor linked to another day. A visit ends after 30 minutes without a request.
A pageview counts as engaged when the visitor is active on the page for at least 15 seconds, or scrolls through three quarters of it after at least 5 seconds. Time counts only while the tab is in front, so a page left open in the background does not inflate it.
Every visit gets a channel: search, direct, social networks, e-mail, paid, referral, offline (QR codes and print by their UTM medium) — and AI assistants as a channel of their own. ChatGPT, Perplexity, Claude, Copilot and Gemini are recognised by their address, and UTM parameters win over the referrer, so a campaign lands where you tagged it.
Clicks on outbound links, downloads, phone numbers and e-mail addresses, site searches, 404 pages, the start and the submit of forms, JavaScript errors and quick backs are recorded without any setup. Your own events come from a data-visitics attribute, one line of JavaScript or your server — and orders with their value from the shop plugins.
The country, region and city come from the DB-IP Lite database at the start of a visit; only the city is stored, never the address. The map is drawn from our own OpenStreetMap tiles, not from Google Maps. The device follows the window width (under 768 px a phone, under 1,024 px a tablet) and browsers are recorded as families without versions — exact versions would only help to tell people apart.
Today, 7, 30, 90 or 365 days, or your own range of up to two years within the history of your plan, always against the period before. The dashboard reads daily summaries, so a busy site opens in a moment; today and yesterday are recalculated continuously, and bots are filtered out before anything is counted.
Everything it does
Privacy
Plans
The values come straight from the price list. Every new organization tries Aura free for 14 days, without a payment card.
| Novafree for good | Pulse€9 a month | Aura€29 a month | Luna€79 a month | |
|---|---|---|---|---|
| Websites | 1 | 3 | 10 | 20 |
| Pageviews | 3,000 a month | 10,000 a month | 50,000 a month | 200,000 a month |
| History | 1 month | 6 months | 12 months | 24 months |
| Cities on the map | Not in this plan | Included | Included | Included |
| Start free | Choose Pulse | Choose Aura | Choose Luna |
Questions
Visitics stores nothing in the browser and keeps no IP address; it is designed along the criteria of the French authority CNIL for measurement that does not require consent. The final assessment is up to the website operator — that is why Visitics can also wait for consent from your cookie banner, and it always respects the Global Privacy Control signal.
Google Analytics does not count visitors who decline its cookies, and it recognises a returning visitor across days. Visitics counts visits without cookies and recognises a visitor within one day. Differences are therefore normal — compare trends rather than single numbers.
Yes. Every plan has its number of websites (see the table above) and an organization sees all of them in one list. From Aura on, members can be limited to selected websites — useful for agencies and their clients.
Raw records of visits are deleted after 30 days. The daily summaries stay for the history of your plan, and a downgrade by mistake loses nothing for another 30 days.
Yes. A change of the address through the History API counts as a new pageview, with its own time, scroll depth and clicks.
The script has under 6 kB compressed, loads with defer after the page and sends the events of a page together: a typical page costs two requests — the script and one batch — plus a short summary when the page is left.
Goes well with
One line of code and the first data within seconds. Aura free for 14 days, then Nova for good — no payment card.