Results at a glance
CSAT, CES and NPS with their trend and confidence, the reasons people give and the topics found in the texts.
- 1The scores with their trend
- 2Topics and reasons

From the Pulse plan
Ask your visitors why: after an order, when they leave the cart or when something does not work. Every answer comes with the page, device, channel and frustration signals of the same visit — and the ones who want a reply go to a shared Inbox.
What it is for
Analytics shows that people leave the cart; one question tells you it is the shipping cost.
Each answer knows its page, device and the rage clicks of the same visit — so “it does not work” becomes a bug you can find.
At most one survey a day, never while people type or chat, in the checkout only after the order — and a control group shows the effect on sales.
How it works
CSAT, CES and NPS with their trend and confidence, the reasons people give and the topics found in the texts.

The answers with the page, device, channel and frustration signals of the visit, and a link to the heatmap.

Answers with a contact and requests from the chatbot in one place: status, assignment, notes and a reply by e-mail from your templates.

Screenshots of the Visitics dashboard with demo data.
In detail
Satisfaction after an order (CSAT), ease of purchase (CES), recommendation (NPS), why the cart is left, how they found you, “Was this page helpful?”, “Did you find what you were looking for?”, an empty search, a 404 page, what is missing for a decision, “Something broken?”, the chatbot rating and a side tab. From Aura you build your own with steps, conditions and an earlier answer in a later question.
A survey opens on an event such as an order, after a time, when the visitor is idle or scrolls, on exit intent, after frustration, a quick return, a search, a 404 or the end of a chat. It can be limited to pages, devices, languages, channels, a sample of visits and a quota of answers.
A visitor gets at most one proactive survey a day — ensured without cookies, by the daily fingerprint. Never while they type or while Luna offers help, and in the checkout only after the order. The survey window loads only when a survey is shown.
CSAT, CES and NPS come with confidence intervals. Topics and sentiment are found by the AI on our server at night, factors by segment appear from 30 answers, and the effect against the control group uses a two-proportion test. Goals send alerts, and the voice of the customer comes in the weekly e-mail.
A question saved from the builder keeps one key in every survey that uses it, so you compare its result across surveys and sites. A survey can run in every language of the interface; the AI can draft a missing language, marked as a draft until a person checks it.
Answers with a contact and the requests from Luna share one Inbox: status, assignment, priority, internal notes and a reply by e-mail from your templates, or an AI draft you edit. From Aura also the first-reply time with a reminder and routing rules by topic, page, score or source.
Everything it does
Privacy
Plans
The values come straight from the price list. Every new organization tries Aura free for 14 days, without a payment card.
| Novafree for good | Pulse€9 a month | Aura€29 a month | Luna€79 a month | |
|---|---|---|---|---|
| Active surveys per site | Not in this plan | 2 | 10 | Unlimited |
| Answers | Not in this plan | 300 a month | 3,000 a month | 10,000 a month |
| Your own surveys in the builder | Not in this plan | Not in this plan | Included | Included |
| Shared Inbox | Not in this plan | Included | Included | Included |
| Start free | Choose Pulse | Choose Aura | Choose Luna |
Questions
At most one proactive survey a day per visitor, never while they type or chat, in the checkout only after the order. A survey can be limited to pages, devices, languages, channels and a sample.
In every language of the interface you choose; the AI on our server can draft the texts of another language, marked as a draft until a person checks them.
To the shared Inbox with the chatbot’s requests: you assign them, add notes and reply by e-mail from your templates.
From Pulse, with templates; Aura adds your own surveys, the control group and AI topics (see the table above). The free Nova plan has no surveys.
A contact is stored only with the visitor’s consent and goes to the Inbox. The contact and the message of a resolved item are deleted after the retention of your site — 180 days by default, adjustable from 30 to 730.
No. When the answers of the month are used up, surveys stop showing until the next month; the results and the analysis stay available.
Goes well with
One line of code and the first data within seconds. Aura free for 14 days, then Nova for good — no payment card.